In the 1990s, however, the number of 18- to 34-year-olds shrank by 9 million and its poverty levels rose, while people older than 50 grew by 12 million. More important, he said, people older than 50 now control 70 percent of all U.S. wealth.
What makes boomers different from previous aging generations is that they still see themselves as "youthful, vibrant and excited about their futures," Dychtwald said.
"It's a marketer's dream," he added. "You've got an enormous demographic with money to spend and open to new experiences."
Sunday, August 21, 2005
Baby boomers set to revolutionize retirement
The Houston Chronicle tells us the baby boomers are coming: