The popular shoe brand ‘On’ is automating their shoe manufacturing . They have a ‘LightSpray’ factory in Zurich where robots can build sneakers in just 3 minutes.

The popular shoe brand ‘On’ is automating their shoe manufacturing

They have a ‘LightSpray’ factory in Zurich where robots can build sneakers in just 3 minutes

The company says you don’t need 300 people working in a factory making shoes, “The next generation will not want to… pic.twitter.com/lFASkox2tn

— Wall Street Apes (@WallStreetApes) July 27, 2026