Doritos selling for $7 a bag ended up costing PepsiCo billions
— Wall Street Apes (@WallStreetApes) April 8, 2026
It turns out the decision to charge $7 for a bag of Doritos backfired and people stopped buying them, costing the company billions
In response, the price is being lowered. “PepsiCo, it's actually gonna slash prices… pic.twitter.com/4gqYHUGwC9
Wednesday, April 08, 2026
Doritos selling for $7 a bag ended up costing PepsiCo billions
There's a thing in economics called price elasticity for you rookies out there.
