Thursday, November 26, 2015

ESPN Has Lost 7 Million Subscribers The Past Two Years

Fox Sports reports:
According to a 10K filing from Disney today, which you can read here, ESPN now has 92 million subscribers. That's a troubling number because just two years ago ESPN reported it had 99 million subscribers in the same 10k filing. This means ESPN is now acknowledging that it has lost seven million cable and satellite subscribers in the past two years. Given that the average ESPN subscriber pays $6.61 a channel per month, this means that ESPN has lost somewhere in the neighborhood of $550 million in subscriber revenue per year since 2013. (That's not counting advertising dollar losses.) Moreover the decline in subscribers over the past two years is also hitting ESPN2, a loss of 7 million subscribers, ESPNNews, a loss of six million subscribers, ESPN Classic, a loss of six million subscribers, and ESPNU, a loss of four million subscribers.

Add it all up and ESPN is bringing in somewhere around $700 million less in subscriber revenue from these channels than it did in 2013. Now this number is partially offset by the SEC Network, which ESPN reports is in 63 million homes, but this is still an alarming trend for the cable industry in general
Can the sedentary millennials save ESPN ?