Monday, May 25, 2015

Spotify’s Tricky Pivot: Getting Passive Audio Listeners to Actively Watch Video

The Wall Street Journal reports:
Spotify on Wednesday unveiled its ambitions to expand from music streaming into video and podcasts. At a splashy press event in New York, the company announced a slew of partnerships with big-name media players like ESPN, NBC, Conde Nast, and comedy Central.
Struggle.