The fear of 2014.
For the last few months, FiveThirtyEight editor-in-chief Nate Silver has been largely absent from the political forecasting scene he owned in the 2008 and 2012 presidential elections.
But that hasn't stopped the Democratic Senatorial Campaign Committee from sending at least 11 fundraising emails featuring Silver in the subject line over the past four months, even as Silver was building the foundation for his new website that's launching Monday and was not writing regularly.
It's all part of a digital fundraising game that will increase in intensity as the election draws nearer, as candidates, political parties, and other groups bombard their email lists with messages designed to draw contributions.
One of most widely used tools is fear. Many of the emails seek to convince supporters that the political situation is dire enough that it requires action, and that's where Silver comes in.
Wednesday, March 12, 2014
The National Journal reports:
Posted by Steve Bartin at 9:56 AM